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OUR BLOG


Becoming The Shenandoah - The story behind our new name and branding
From the beginning, our project has been guided by a simple but powerful idea: that nature is not just a backdrop for human experience. She is a teacher, a partner, and a living presence that can help us remember how to thrive. That idea has shaped our work for years. It has influenced our architecture, our programming, and our ecological commitments. Today, we are taking another step in our unfolding. Simply Shenandoah is becoming The Shenandoah Nature Resort. As the project

Mike Marburg
5 days ago3 min read


Commemoration, Activation, and Our First Press Release
Greenspur and Barefoot Design describe the 20-room preview launch ( Photo Credit: Hilary Hyland) Over the spring equinox, we marked a meaningful milestone as The Shenandoah Nature Resort entered its next phase of emergence. We announced an invitation-only founding community preview of 20 rooms opening in January 2027, offering an early opportunity for guests to experience and help shape what is to come, ahead of the resort’s planned grand opening in January 2028. Our announce

Mike Marburg
Apr 135 min read


Construction (and Misinformation) Starts
This past Monday, a social media post with AI-edited renderings from someone else (shown all the way below) about our project reached thousands of regional community members neighbors who weren’t familiar with us. Because we only began construction in January and there was little context shared in the social media post, it triggered a fast-moving comment storm, a surge of traffic to our website over 24 hours, and many new subscribers. So, if you’re new here, welcome. We wante

Mike Marburg
Feb 203 min read


From Hawk Medicine to Hard Hats: Shockey Construction joins the flight
In August I drove home from a weekend retreat with Indigenous leaders from Colombia. The time was deep and meaningful. It reminded me why we think of our land as a partner and why this project exists at all. Just days earlier, we had released our construction documents for bidding. As I drove, my mind kept returning to bigger questions we've been exploring (see The Unfolding: From Vision to Construction ). One issue kept echoing: can capitalism evolve to embed social impact,

Mike Marburg
Nov 4, 20253 min read


Land as a Partner, not an Asset
From the beginning, this project has been about more than buildings or programs—it’s been a journey guided by a deep commitment to the...

Mike Marburg
Jun 4, 20252 min read


The Unfolding: From Vision to Construction
At a recent gathering of the same name, we opened with a poem (found below) challenging us to become the frequency of the future we long...

Mike Marburg
Jun 4, 20254 min read
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