
Simply’s founding partners are united by two convictions.
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First, that during our lifetimes, the degradation of our health, economic, and environmental systems has reached a tipping point—a META CRISIS of truly existential scale.
Second, that we are committed to partnering with our beautiful 640 acres of forested land in pursuit of a single question: What if it's the year 2050, and the meta-crisis has become a meta-morphosis…how should we show up today to be part of that movement?
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This question became the heartbeat of our project — guiding our mission to provide transformational experiences that serve the greater good — as well as shaping our team and informing our investments. It called forth an amazing group of partners and two primary sponsors who believe in building for a regenerative future.


Wellmore Partners – a collective of conscious capitalists impacting real estate through wellness hospitality. Managing Partners include:
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Giulia Auricchio, who has spent almost 20 years in real estate financing and development roles, including 11 years with Starwood Capital, where she served as Senior Vice President and closed $5.6B in debt.
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Steve Haggerty, who has over 30 years in senior leadership roles with both private equity and global hospitality firms, including 11 years with Hyatt where he was in the C-Suite and was responsible for over $8B in acquisitions and dispositions.
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Mike Marburg, who is the project’s founder and creative visionary. Mike lives near the site and previously spent 15 years managing hedge fund assets and 10 years in technology and management consulting after graduating from Cornell University.​
Momentis – a large family office backing conscious leaders with world-changing ideas, including over 3000 acres in wellness real estate projects. Momentis is led by Omani Carson, the Founder, Chairman and majority owner of the Carson Group, a set of wealth management companies with more than 50,000 families and $40B in assets under management.
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Additional founding partners include PM Hotel Group and their leadership team, the Comora Family, Stacie Chamberlain, Shane Coen and Sara Czerwinski, Andrea Elwork, Rich and Claudia Estevez, Scott and Angie Ford, Alex Atwood, Jim Epstein, David Hamamoto, Jim Lanard, Jonathan Langer, Andrew Lissak, Mark Livingstone, Greg McCarley, Dr. Diva Nagula, Jonathon Perrelli, Dr. Freda Porter, Dusty and Brian Sparrow Reed, Val and Cathy Sribar, Chris and Darcy Villasenor, and Chris and Amy Walton. ​​​​​

The following video from 2020 is a bit dated, but introduces the site and project vision.
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