The owners of The Shenandoah are united by two convictions.
First, that in our lifetimes, the decline of our health, economic, and environmental systems has reached a tipping point — a meta-crisis of existential scale.
Second, that our work must be guided by a single question: If it is the year 2050, what would we wish we had done today to help move our culture from meta-crisis to metamorphosis?
This question became the heartbeat of our project, shaping our team and informing our investments.
It called forth an amazing group of partners who are pioneering regenerative capitalism to structurally embed social impact, ecological repair, and human wellbeing at the center of our project, versus as an afterthought.
Wellmore Partners founded The Shenandoah in 2019, and has grown into a collective of conscious capitalists impacting real estate through wellness hospitality. Leaders include:
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Giulia Auricchio, who has spent almost 20 years in real estate financing and development roles, including 11 years with Starwood Capital, where she served as Senior Vice President and closed $5.6B in debt.
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Steve Haggerty, who has over 30 years in senior leadership roles with both private equity and global hospitality firms, including 11 years with Hyatt where he was in the C-Suite and was responsible for over $8B in acquisitions and dispositions.
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Mike Marburg, who is the project’s founder and creative visionary. Mike lives near the site and previously spent 15 years managing hedge fund assets and 10 years in technology and management consulting after graduating from Cornell University.
Momentis – a large family office backing conscious leaders with world-changing ideas, including over 3000 acres in wellness real estate projects. Momentis is led by Omani Carson, the Founder, Chairman and majority owner of the Carson Group, a set of wealth management companies with more than 60,000 families and $60B in assets under management.
Additional founding partners include PM Hotel Group and their leadership team, the Comora Family, Stacie Chamberlain, Shane Coen and Sara Czerwinski, Andrea Elwork, Rich and Claudia Estevez, Scott Ford, Alex Atwood, Jim Epstein, David Hamamoto, Steve Jones, Jen Kriz, Jim Lanard, Jonathan Langer, Andrew Lissak, Heather and Gabe Torok, Greg McCarley, David Moskowitz and Cindy Rizzo, Dr. Diva Nagula, Robin Perkins, Jonathon Perrelli, Dr. Freda Porter, Dusty and Brian Sparrow Reed, Val and Cathy Sribar, Unlikely Collaborators, Chris and Darcy Villasenor, and Chris Walton.
Regenerative capitalism begins with a simple but consequential idea: capital is never neutral. It either extracts, or it circulates.
We have embedded that belief into the ownership structure itself. Through an impact layer within the project’s equity, we are showing that real estate can produce both financial return and measurable social return — not as competing goals, but as mutually reinforcing outcomes.
A double-digit percentage of the resort’s annual net cash flow will be directed to an affiliated Endowment. Those funds will provide access to transformative retreat experiences for veterans, survivors of sexual abuse and trafficking, first responders, and other trauma survivors who might otherwise be unable to participate.
Alongside several previously named investors, the Endowment's formation has been led by Rose Caiola, Martin and Dina Friedman, and Howard Shockey & Sons.